In Australia, tractors and excavators are the most viewed categories on farms and construction websites by a proverbial country mile, which is no surprise as they are the mainstays of local primary production and manufacturing. Without them the economy would be running on empty.
It’s been another strong year for tractor sales, with the local market tipped to finish on another new high, with the under 40hp and over 200hp categories the categories most in the black.
Let’s check out the most viewed tractor makes on farmmachinerysales.com.au for 2022 – and no surprises that two behemoths of the industry are leading the way.
When seven of the top 10 searches are individual John Deere models, you know you’re onto a good thing.
It’s not only a function of product though and, with a wide-ranging dealer network and excellent after-sales service, prospective buyers continue to gravitate towards the 185-year-old brand.
This year, the 6M Series of utility tractors were the most viewed from the John Deere stable, followed by the 7230R, 8360R and 6230.
Kubota is another marque with a long and storied history, with two of its tractors finishing inside the top 10 visits.
Interestingly people were more interested in its legacy models, with the L2002DT and the L2201DT remanufactured, with output ratings of 24 and 25hp respectively, landing in the most popular models.
The German manufacturer has been highly active on the local scene in the last five years, with additions galore to its inventory including the new 9340 TTV flagship, the Agroton 6G and a range of four-cylinder models – the latter of which have been the most popular searches this year.
Another powerhouse of the industry, it’s been another huge year for Case IH in not just product releases, but also additions to the dealer portfolio, advancements in adjacent technology such as drones – and even preparing to send three modified Steiger Quadtracs to Antarctica!
Its tractors are also much loved within the industry, with the brand going back over 180 years. Its most viewed tractors on our site this year were the 9380 and Magnum 340.
There has been a huge focus in “rebuilding the red” in the last 3-4 years, with a concerted effort on getting units into the field so people can drive them.
A range-topping X8 has recently been released, but it’s the 90hp S-MAX 90 which has garnered most of the interest in 2022.