Case IH dealer network expands

CNH’s agricultural brand, Case IH, has started the year with the appointment of a new dealership in Victoria, with Werribee South dealer RP Motors now offering the full gamut of Case IH machinery.

Established in 1970 by Robert and Vilma Piovesan, RP Motors started out as a mechanical repair shop, before it became a FIAT tractor dealership in 1978 – a partnership that would go on to evolve into New Holland and CNH.

According to Josh Piovesan, the inclusion of Case IH represents a logical progression for the business.

“We approached CNH early last year about becoming the representative for Case IH in the local area and, after a comprehensive submission process, we were given the green light,” he said.

“Our decision to apply to become a Case IH dealer came after some thorough research on the west Melbourne region, through which we saw a clear gap in the market for representation of the Case IH brand.

“Case IH joins our long representation of New Holland and, as a long-standing partner of CNH, we are proud to expand our relationship and bring another world-class brand to our family-owned and operated dealership.”

CNH Business Director – Agriculture ANZ, Aaron Bett, welcomed the latest addition to the Case IH network.

“RP Motors has a long history in selling and maintaining ag machinery, taking pride in the knowledge and experience of its staff, and their expertise in helping customers get the most out of the machinery they buy,” he said.

“We’re pleased to welcome them to our dealer team, and know their customers will find a lot to like about the product range offered by the Case IH brand.”

Mr Piovesan said that with the full line-up of Case IH equipment, RP Motors would cater to a broad array of customer requirements, from lifestyle properties and hobby farms up to large operations.

“Our customers run a diverse range of businesses,” he said. “Locally, in the Werribee South area, many are vegetable growers, reflecting the region’s strong market gardening heritage. However, more broadly in the Melbourne region, we are proud to serve a diverse customer base, including lifestyle customers, councils, contractors, and earthmoving firms.

“This expansion is fully supported by RP Motors’ new facilities, five decades of experience in the agricultural machinery industry, and our strong partnership with CNH. Our customers can trust that this new offering is backed by a high level of expertise, excellent service and backup support, and genuine parts.”

Photo: The Piovesan family in front of the new Service Department facility at RP Motors (from left): Daphne, Robert, Joshua, Isaac and Christian.