Case IH dealer training goes virtual
COVID-19 travel restrictions have forced the company to do things differentlySix months ago, Case IH’s training with its dealer network would have involved dealer representatives travelling to a central location to undertake face-to-face sessions with reps from the company.
However, current restrictions due to the global pandemic have forced Case IH to pivot and do things a bit differently this time around.
“We’re obviously committed to adhering to the government guidelines around COVID-19 and the health and safety of our staff and dealership representatives is paramount, so the way we’ve previously conducted machinery training for dealers was out of the question at this time,” said Case IH Australia and New Zealand General Manager, Pete McCann.
“But equally our business operations must continue and training for dealers on current and new machinery is an extremely important part of what we do to ensure they have the most up-to-date and comprehensive information for customers interested in our product lines.”
Therefore, Case IH has decided to move the training sessions “to the clouds” where dealer representatives from across Australia and New Zealand have been undergoing training from the comfort of their homes and offices.
On the other side of the screen was Case IH High Horsepower Product Specialist, Jason Wood, who has been holding the training sessions from within a tractor in his paddock situated between Gunnedah and Mullaley in North West NSW.
It’s a new experience for Wood, talking to over 200 participants over three weeks via a laptop screen rather than face-to-face, but he said the feedback from those involved had been extremely positive.
To assist with the training, Wood had to mount numerous cameras in the cab to show dealers all the tractor features via his laptop, illustrating the increasing connectivity abilities of Case IH’s tractor fleet.
There has been a limit of 20 participants per session to maximise the opportunity for questions and interaction. Wood said the online training had proved highly successful and produced a number of benefits.
“There’s cost savings when participants don’t have to travel and conducting our training in this way actually allows us to get to a wider audience because dealerships can involve more of their staff when it’s in an online format,” he said.
McCann agreed online training would be a great addition to the current training structure.
“None of us know how long these pandemic restrictions will be in place, so it’s reassuring to know we don’t need to stop what we’re doing,” he said.
“Using some ingenuity and with the help of online technology, we can continue to reach out to our dealerships and through them, our customers, by providing the most current information related to every aspect of our product range.”
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