CNH acquires AgDNA
The purchase of the farm management software specialist will provide big opportunities for Case IH customers, the multinational saysCNH Industrial, the parent company of agricultural brand Case IH, recently acquired AgDNA, a leading name in Farm Management Information Software (FMIS) platforms.
CNH Industrial says the acquisition will allow Case IH customers around the world to benefit from AgDNA's single-point data integration, mapping and analytical tools.
In Australia, AgDNA are partners with Case IH in ClearVU, a next-generation FMIS platform that is distributed through Case IH dealers. Launched at last year's AgQuip field days at Gunnedah, the ClearVU platform is designed to help growers boost on-farm productivity, efficiency and profitability.
Smarter software solutions
"This is an exciting announcement for all of our customers, and one that will bring wide-ranging benefits and opportunities for agriculture in our local market. It enhances the agronomic feature-set capabilities of Case IH AFS Connect and complements our existing range of precision farming software solutions partnerships, paving the way for rapid advancement in this precision farming space," said Pete McCann, General Manager of Case IH Australia/New Zealand.
"ClearVU is unique in our market for its ability to automatically synchronise with connected Case IH equipment and can import historic and current data from a variety of different sources, so growers can manage all their data in one place. We've always believed there are great opportunities to grow our ClearVU product and the acquisition of AgDNA is a major step forward in this plan."
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Digital commitment
Case IH says the integration of AFS Connect and the AgDNA feature content will continue to support third-party applications tailored to the needs of farm operations.
"CNH Industrial is committed to further digitalising modern agriculture, with the clear ambition to develop a comprehensive suite of digital and connectivity services to help our customers run their farming operations in a seamless and productive way," said Hubertus Mühlhäuser, Chief Executive Officer, CNH Industrial.
"The acquisition of AgDNA is further evidence of our continuing investment in digital farming."
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