CNH takes back ag machinery distribution in NZ

In a bid to expand its presence in the New Zealand market and get closer to its dealer network within the country, CNH Industrial has announced it is taking back the distribution of its Case IH and New Holland Agriculture brands in NZ.

From July 2022, CNH will no longer have a distribution agreement in place with CB Norwood Distributors (trading as “Norwood”) to wholesale its Case IH and New Holland machinery to New Zealand dealerships. The announcement only relates to the distribution rights of CNH Industrial product, with Norwood’s retail footprint remaining unchanged.

“We see this as an opportunity to enhance our supply chain efficiencies and be closer to the dealer network and our customers,” said CNH Industrial Australia and New Zealand Managing Director for Agriculture, Brandon Stannett.

“The chance to go direct to the New Zealand market via the existing dealer network, and to be able to participate more closely in this dynamic and growing market, is exciting to all of us at CNH Industrial,” he said.

“Norwood has a long and proud history in the New Zealand agricultural industry, and we thank them for their commitment to our Case IH and New Holland brands for many years, (over 17 years of which as distributor) and we wish them well into the future.

“We appreciate Norwood’s ongoing commitment to Case IH and New Holland dealerships, and their customers, which will continue until the transition process is finalised mid next year.

“We will continue to explore the opportunities to build on the strong relationship with Norwood from a retail footprint perspective.”

Stannett said it was very much ‘business as usual’ for Case IH and New Holland dealerships, and for their customers. It is the intention for existing agreements and processes for dealerships to remain unchanged during the transition process, and CNH Industrial would continue to work closely with dealerships.

There would be no disruption for customers either, Stannett added, with existing orders to be filled, new orders to be processed as usual by dealerships, and service and warranty arrangements to be fully catered for.

“Our intention is for a seamless transition with a renewed emphasis for customers on delivery efficiencies, service, capital, parts supply and support,” Stannett said.

“Ultimately, customers can be assured CNH Industrial, and our Case IH and New Holland brands, are committed to the advancement of the New Zealand agriculture industry and will continue to serve the needs of their business.”

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