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NEWS

Croplands acquires Sonic Boomsprays

Both spraying businesses have worked closely together for the past four years

SA-based spraying equipment manufacturer and distributor, Croplands Equipment, has announced its acquisition of WA sprayer business, Sonic Boomsprays, with settlement to be completed in late November.

The acquisition of Sonic follows the expansion of Croplands’ Adelaide manufacturing site, meaning the company has additional capacity and operating efficiencies to meet the needs of growers across Australia.

Sonic was established by Max and Lynette Hebbermann in 1995 with an aim to produce premium-quality spraying equipment for the broadacre spraying industry. The company specialises in sprayers fitted with cable-suspended hydraulic booms.

Croplands General Manager, Sean Mulvaney, said Croplands and Sonic have built a strong relationship over the past four years, having collaborated on the development and commercialisation of the award-winning WEED-IT Sonic sprayer range.

Croplands and Sonic worked together to develop and commercialise the award-winning WEED-IT Sonic sprayer range.

“We see Sonic as a perfect fit for Croplands as the companies share many values including quality, integrity, resourcefulness and an ongoing industry commitment to produce spraying solutions that deliver efficiency and long-term sustainability for growers,” he said.

“Croplands also started as a family business and while we’ve grown a lot over 50 years, we are still guided by the same strong family values and a respect for the challenges faced by our customers.

“The acquisition of Sonic will increase Croplands’ capacity to bring WEED-IT-equipped sprayers to market and also accelerate market access for the wider Sonic product range through Croplands’ extensive sales, distribution and service network.

(L to R) Scot Craig, Croplands Regional Manager WA; Max and Lynette Hebbermann, Sonic founders; Sean Mulvaney, Croplands General Manager; and Sarah Beasley, Nufarm Human

“Sonic has been an important contributor to the Narembeen shire. Our intent is to continue expanding the operation to provide additional employment opportunities for the local community.”

Max and Lynette will transition away from the business while their children, Shanon and Kandi, will remain, as will all other Sonic staff.

Settlement will be completed later this month and the business will continue to operate out of the Sonic factory at Narembeen, WA.

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Written byFarmmachinerysales Staff
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