John Deere scraps data management subscription costs

John Deere has announced that it will remove any monthly cost associated with its JDLink product from today onwards, to give farmers better control of their own data without any additional burdens or barriers.

John Deere said its move to scrap subscription costs for its data collection services is a first in the Australian farm machinery sector.

Previously, John Deere dealers managed their customers’ connection to the subscription service, however farmers will now have full control to connect individual machines or their entire fleet through John Deere Operations Center.

“Today’s announcement means JDLink, which facilitates automatic data transfer from a machine to the John Deere Operations Center, will be put into the hands of more customers to give them greater insight into their machinery and their business,” said John Deere Australia and New Zealand Precision Agriculture Manager, Benji Blevin.

“Connectivity is foundational to agriculture and farmers understand access to data and information about their equipment, farm and paddocks is crucial to unlocking productivity and efficiency gains.

“John Deere has always prioritised making the secure collection and transfer of data as cost effective and streamlined as possible, and today, we have elevated this, so all customers have access to the continuous connectivity of their equipment with no ongoing subscription fees.”

JDLink connectivity also gives farmers full access to John Deere’s remote backup support service, John Deere Connected Support, which allows a dealer to view the in-cab display and offer advice or resolve problems to deliver time and cost savings to farm businesses.

Blevin said John Deere’s decision to make JDLink accessible for all farmers was in line with the company’s overarching vision of contributing to a thriving farm sector through precision agriculture.

“Having all machines connected through JDLink allows equipment to capture information at every opportunity, and every piece of data collected can be used for analysis to make sure better decisions are made going forward.

“Making connectivity accessible, seamless and continuously available, without an ongoing cost, is a great leap forward in ensuring further utilisation of technology, which we know will underpin the future success of Australian farmers.”

Farmers with older machines, which don’t have a 3G or 4G JDLink MTG (modem) needed for JDLink connectivity, can still take advantage of this system upgrade by purchasing and installing a 3G or 4G MTG. Once activated, there is no additional cost or monthly service charges.

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