Kanga Loaders unveils new and improved logo
Gold Coast based mini loader manufacturer undergoes first major rebranding in 20 yearsKanga Loaders has given its logo a cleaner look and a more modern feel as part of a major rebranding exercise.
The new logo kept the iconic kangaroo on wheels and the green and yellow scheme, but altered the font to reflect a more modern look in line with the company’s future direction as it continues to embrace the latest trends, the company said.
Kanga Loaders was famous for inventing the stand-on mini loader back in 1981, and has since then undergone several identity changes, the latest being a name change to “Kanga Loaders” back in the late 90’s. The logo and machine branding had remained relatively unchanged since then.
“It was important to us that we embraced Kanga’s rich 40-year history and respected our heritage” said Kanga Loaders General Manager, Rod Lehpamer.
“We didn’t want the new logo to stray too far from the original design which has served the brand so well over the years.”
As a result of the logo change, Kanga Loaders will be updating its machine branding as well as upgrading all safety decals to ISO standard.
The new branded machines will be launched at the Diesel Dirt and Turf Expo in Sydney, scheduled to run from April 8 to 10.
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