Krone appoints new sales manager for ANZ and SEA

As German ag machinery brand, Krone, experiences rapid expansion in the Asia Pacific region, the company has created a new Sales Manager role to oversee operations in Australia, New Zealand and Southeast Asia, and has appointed long time Krone employee, Lars Pasedag, to the job.

The role supports Krone’s distributors – Kubota in Australia and Tulloch Farm Machines in New Zealand – as well as their respective dealer networks.

“Krone is going through a time of innovation with many impressive products and technology features in the pipeline,” Pasedag said.

“As a market leader in disc mowers, rotary rakes and tedders, forage wagons and trailers, round and square balers as well as self-propelled mowers and forage harvesters, the Krone business is ready for renewed growth.

“I look forward to supporting Krone’s expansion in these key growth markets, while helping farmers to innovate and be successful.”

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Pasedag originally worked at the Krone headquarters in Germany before moving to Australia to join the Kubota Australia team in 2005. In this role, Lars was responsible for the marketing and product management of Krone alongside other Kubota products.

In his new role, the Melbourne-based Pasedag will also be the go-to-person for dealers and distributors requiring sales support and will provide expertise on sales and technical advice on the Krone product range.

He will also act as an intermediary between the Krone factory in Germany and dealers, distributors and customers in Australia, New Zealand and Southeast Asia.