Kubota launches in-house magazine

Kubota Australia has launched its Down to Earth magazine, which takes a closer look at its wide range of product offerings and how the brand’s customers are utilising and benefitting from them.

Kubota Senior General Manager, Malcolm Owens, said Kubota created the magazine to shine a light on the rich stories of its customers.

“For more than 40 years, Kubota has been providing equipment for Australian and New Zealand farmers, construction workers and everyone in between,” he said.

“We love hearing about their interesting work through our relationships with our dealership networks and we look forward to bringing their stories to the world.

“From RTVs battling New Zealand’s harsh terrain, generators powering Kangaroo Island’s first microbrewery, to Kubota machinery changing the future of construction, each story illustrates the image and values of the Kubota brand: Building and Shaping Australia and New Zealand.”

The magazine will showcase a wide range of projects and fields that Aussies and Kiwis are involved in and why they turn to Kubota to get the job done.

“We take pride in how our Kubota machinery can help enhance the lives of our customers, by making their day-to-day processes more productive and efficient, so capturing these stories in one place is fantastic,” Owens said.

“Readers can expect to see a range of content including a cane farmer in North Queensland, students learning how to safely operate tunnelling machinery and a look at our recent partnership on popular TV show, The Block.”

Kubota plans to release two Down to Earth editions per year, featuring multiple case studies accompanied by imagery.

The publication is available in a printed version that will be distributed amongst Kubota’s dealership networks, as well as a digital version that is available to view at downtoearth.kubota.com.au and downtoearth.kubota.co.nz.