Milne Bros expands with New Holland franchises in Central Queensland

New Holland is strengthening its footprint in Central Queensland by appointing Milne Bros as its newest agricultural and construction equipment dealer for Rockhampton and Emerald.

Established in 1963, the third-generation family business has represented Case IH and CASE Construction for more than three decades. The addition of New Holland will see Milne Bros broaden its product offering and provide a complete sales, parts and service solution across both locations.

Owner Sterling Milne, who leads the business alongside partner Dale Walters, said the move builds on the company’s long history in the region.

“As a proud family-owned business, we jumped at the opportunity to strengthen our position as agricultural and construction machinery suppliers in Central Queensland,” Milne said.

“Adding New Holland to our product lineup reflects our ongoing commitment to supporting local customers with greater choice and access to premium equipment.”

Aaron Bett, CNH Business Director for Agriculture ANZ, congratulated Milne Bros on the expansion.

“Milne Bros has served the Central Queensland area for more than 60 years, building an outstanding reputation for quality service,” Bett said.

“We know they’ll continue to bring this dedication and expertise to the two New Holland dealerships in Rocky and Emerald.”

The dealerships will offer the full New Holland and Case IH line-up of tractors, combines and hay equipment, catering to the region’s broadacre, livestock, horticulture and viticulture producers.