New Holland appoints new brand leader

New Holland Agriculture has announced the appointment of industry veteran, Bruce Healy, as the new brand leader for its Australian and New Zealand operations who is set to take the reins from February 1, 2020.

Previously, Healy held the position of Managing Director at Iveco Australia/New Zealand for almost two years and was brand leader at Case IH for seven years before that.

Healy possesses more than 20 years of experience in the agricultural machinery and transport industries, nine of that with CNH Industrial - the parent company of Iveco, New Holland and Case IH.

CNH Industrial Managing Director – Agriculture for Australia and New Zealand, Brandon Stannett, said Healy was a good fit for New Holland.

“Bruce not only knows CNH Industrial, he understands our agricultural machinery brands and what’s needed for New Holland to remain an industry leader and continue to build on its reputation for quality and value,” he said.

“With droughts and fires, the agricultural industry has had more than its share of challenges in recent times.

“However, with the depth of experience Bruce will bring to this position from managing world-class brands, the time is right to refocus and re-invigorate New Holland’s approach to products, services and support.

“I know everyone within New Holland and across the dealer network will be right behind Bruce in helping him drive the brand forward, and building on its strength, profitability and market leadership.”

Healy said the move back into agriculture was a welcome one.

“I am looking forward to meeting staff, dealers and customers, as well as gaining a better understanding of our customers’ business and the applications for which they use New Holland products,” he said.

“New Holland is already well-positioned within the market but there’s always scope to improve on that and set a standard for others to follow.

“There’s no doubt current conditions in many parts of the nation are having an enormous impact on the industry, but with challenges there’s also opportunity and that’s where we’ll be focusing our efforts in the months ahead.”