
The National Farmers' Federation (NFF) has recently launched a new online platform that serves as a one-stop information hub for the agricultural community.
The website, Australian Farmers, is part of NFF's digital initiatives project as announced by Prime Minister Malcolm Turnbull last December.
It offers a range of tools and information including localised weather data; the latest news concerning the agricultural sector; and a discussion forum where farmers can exchange ideas or share their knowledge and expertise.
It was formally launched at the recent NSW Farmers conference in Sydney which ran from July 19 to 21.
NFF CEO Tony Mahar says the platform is an important and much needed tool in bringing the farming community together.
"Farmers live and work across the entire nation, including the most remote and isolated parts of Australia. The platform is a major step for Australian agriculture as it enables farmers to tell their story to a bigger audience than ever before," he says.
"Our future and our ability to shape the public debate on farming issues will depend on our engagement with the Australian community – we rely on everyday people lending their voice to support our farmers.
"I encourage people to visit www.farmers.org.au, take a look around, sign up for free and get involved."
The website is an initiative of the NFF in partnership with Accenture, Coles, Commonwealth Bank of Australia, Findex, Prime Super and Vodafone.