O’Connors acquires Sunrise Ag dealerships

O’Connors has announced it is taking over Sunrise Ag’s dealerships in Swan Hill and Ouyen and the Case IH broadacre component of the Mildura outlet; thus further expanding its reach in Victoria after acquiring two Agrimac locations in Central and Western Victoria last year.

The deal is expected to be finalised in early May. 

O’Connors Chief Executive Officer, Gareth Webb, said the Sunrise Ag dealerships were a good fit for the business.

“The Sunrise Ag location at Ouyen represents a strong broadacre farming area where we have considerable knowledge and experience, while Mildura and Swan Hill have more agricultural diversity where we can work to expand the reach of Case IH smaller horsepower machinery,” he said.

“That diversity is exciting for us and we see a lot of opportunities across the three locations. We have 58 years of experience in the agricultural machinery industry, representing the Case IH brand, and building a reputation for outstanding service, and second-to-none knowledge of the industry and commitment to our customers.

“With each expansion of our business comes new opportunities and fresh challenges that our staff thrive on and from which our network can increase its buying power and build our parts and service departments.

“We’re looking forward to bringing these benefits to our new customers and ensuring uninterrupted support throughout the transition process.”

O'Connors expands in Victoria

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This most recent expansion extends O’Connors’ footprint from Ballarat in southern Victoria, north to Condobolin in the NSW’s Central West, and east to Corowa and Shepparton, linking up the dealership network.

General Manager for Case IH Australia and New Zealand, Pete McCann, welcomed the news and said it helped secure the Case IH brand in an important agricultural area.

“Customers in this region have been well-served by Sunrise Ag and we know this will continue under O’Connors’ ownership,” he said.

“They have always demonstrated outstanding customer service, and a commitment to staff expertise and after-sales support, building a network of thriving dealerships that serve the needs of their customers and get the best from their staff.

“It also helps ensure the ongoing strength and long-term viability of Case IH in Australia and New Zealand, which is important for not only the brand, but all the branches that comprise our extensive network.”

O’Connors currently has branches across three states, in Ballarat, Birchip, Bordertown, Condobolin, Corowa, Forbes, Grenfell, Horsham, Shepparton, St Arnaud, Warracknabeal and West Wyalong.