Precision Farming acquires NuPoint to expand connectivity reach

New Zealand agritech company Precision Farming has purchased NuPoint, which provides tailored software solutions through its cloud-based viticulture, agriculture, horticulture and fleet management system.

Precision Farming’s platform already connects with major players in the pastoral farming landscape, including brands like John Deere, Trimble and Topco, and that will now include NuPoint to create even more opportunities in the horticulture and viticulture sectors.

“We are all about giving farmers and growers options, and the ability to be efficient and connected, no matter what technology they want to use,” said Precision Farming CEO, Chloe Walker.

“You choose what hardware to use, what contractor you want to use, what fertiliser or chemical supplier you want to use and which farm management system, and they all talk to each other. This acquisition allows us to really accelerate that trajectory.

“A core part of our vision is enabling a future where every vehicle on every farm can be connected through a flexible digital ecosystem, giving them full visibility of vehicle locations and what went on when and where. It’s all about giving farmers and their partners choice, while ensuring the tools they rely on can work seamlessly together.”

Casting a critical eye over the future of farming, Walker believes supply chain transparency will only become more rigorous for exporting nations like New Zealand and Australia. Connected tools, like Precision Farming’s platform, will allow the industry to stay ahead of the game for reporting and compliance.

“That’s what we are here to do for farmers and growers, using smart technology and common sense. Our tools need to be simple and connected because we want to support farmers to come on this journey.”