Three Rivers buys Geronimo, supports more CNH brands

There’s been a lot happening at NSW business Three Rivers Machinery of late. After Warren businesspeople John and Bronwyn Plunkett celebrated the firm’s 40th anniversary recently, the business has acquired Geronimo Farm Equipment in Dubbo and has begun stocking New Holland machinery.

In addition to taking the reins for New Holland from Geronimo, Three Rivers will now support CNH brands New Holland, Case IH, Case Construction Equipment, K-Line Ag, Flexi-Coil and Horwood Bagshaw across all four of its locations, at Warren, Narromine, Gilgandra and Dubbo.

Three Rivers Machinery Dealer Principal John Plunkett said the acquisition and expansion of the CNH offering made perfect sense.

“Offering a more diverse range of products under the CNH banner means we're providing a more complete sales, parts and service solution for the customer base,” he said.

“Our region is a mixture of broadacre, irrigation and mixed farms, including livestock. Making the whole CNH range available means we can meet whatever requirements our customers have across the Central West region.

“As a small business, the alignment of the CNH Brands provides us with the economies of scale for sustainability.

“Our service technicians are CNH trained on both Case IH and New Holland equipment, with technicians and workshops at all four locations, as well as technicians available for on-farm service work.”

John said his family has had a continuous line of retail businesses in Warren for 128 years, including hardware, whitegoods, a supermarket, and now machinery.

“The Three Rivers team is led by our eldest daughter Ruth, and our experienced management team who all live locally,” John said.

“The business is structured in a professional corporate way, with a family business feel.

“Our number one objective is to provide quality agricultural equipment to our customers, with the highest level of service and support for the life of their equipment.”

CNH Business Director for Agriculture ANZ, Aaron Bett, said farmers in Central West NSW were in good hands with Three Rivers Machinery.

“John, Bronwyn and Ruth’s years of experience in the agricultural machinery industry guarantees the ultimate experience for every farmer for all CNH product and service needs,” he said.

“The family has deep, generational roots in the farming community and they truly understand their customer’s diverse requirements across the region.

“The addition of the New Holland range to the full range of Case IH products across Three Rivers’ four locations means the region’s farmers are the big winners.

“There’s more choice for local farming operations with our machines known across the industry for innovation and market leading capabilities.”

Photo (from left): Brent McKenzie, Ray Watson, Dale Wallis, Tim Short, Bronwyn Plunkett, John Plunkett, Ruth Plunkett, Dean Janhsen, and Dustin Noble