Toyota unveils new Hilux models

Toyota is further ramping up the appeal of its best-selling Hilux utility vehicle with the introduction of a trio of new models during the second quarter of this year.

The Rogue, Rugged and Rugged X are all based on the top-shelf SR5 4×4 dual-cab, which accounts for 37 per cent of all HiLux sales.

The move is a clear attempt to further cash in on Australia’s love affair with 4×4 twin-cabs, one of the fastest growing sales segments last year, and premium ‘lifestyle’ utes in particular.

Toyota says the three new variants will extend the range with features that boost off-road protection, recovery and functionality.

Topping the new line-up of HiLux models, the Rugged X is primed for adventure with its design incorporating a high-tensile alloy bash plate and a winch-compatible hoopless steel bull bar – both of which are compatible with the vehicle's airbags and other safety systems.

Rugged X goes beyond the top-of-the-range SR5 with a new black grille with a honeycomb design and gloss-black surround. It is also equipped with a snorkel, LED driving lights, high-strength front and rear recovery points, rock rails, a load-carrying sports bar and other heavy-duty components.

The HiLux Rogue, which will also sit above the SR5, offers a premium vehicle that features an aggressive image and wider appearance created by its hexagonal upper grille, fresh front bumper and revised fog lights.

The third new model, Rugged, provides off-roading enthusiasts with a vehicle that is ready for action. It features a functional front-end design, including a premium steel bull bar.

"HiLux buyers increasingly demand additional features; in fact, they spend more on accessories than any other vehicle in our range," says Toyota Australia's vice president sales and marketing, Sean Hanley.

He says all new components will be fully integrated with the vehicle, certified to Australian Design Rules to be fully homologated and attract full warranty coverage.

He adds they have been developed to Toyota's rigorous and renowned vehicle standards and are optimised for performance, durability and mass.

However, Toyota says the model range and full specifications are subject to final confirmation and “may differ from those shown”.

Toyota is yet to announce pricing for the new models, but all three variants will be more expensive than the range-topping SR5 ($54,440 manual, plus on-road costs), so expect at least one of them to be the first HiLux priced above $60,000.