Tractor sales remain sluggish in November
The market is falling across the finish line in 2024, but dealer sentiment is painting a rosier picture in 2025November 2024 was another flat month for agricultural tractor sales as dealers continue to report depressed demand across the nation, the Tractor and Machinery Association of Australia (TMA) reported.
With just under 1000 tractors sold in the month – to make it just on 10,000 delivered this year– the market is now in the red by 24 per cent year to date (YTD).
With only December 2024 activity to come, calendar year sales will finish at or below 11,000 tractors, the TMA predicts, which will be the lowest level since 2019.
Across the different authorities, all states were down except for Western Australia which saw a rise of 14 per cent compared to November 2023 but remains 11 per cent behind YTD. The other results were as follows:
- Queensland: down 13 per cent year on year (YOY) and 21 per cent YTD;
- NSW: down 22 and 31 per cent;
- Vic: down 12 and 20 per cent;
- South Australia: down 64 and 35 per cent;
- Tasmania: down 72 per cent YOY; and
- NT: up 80 per cent YOY.
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Unsurprisingly, sales in all the reporting categories were also sluggish in November:
- Under 40hp: down two per cent YOY and 20 per cent YTD:
- In 40-100hp: down 14 and 33 per cent;
- In 100-200hp: down 26 and 23 per cent; and
- In the 200hp-plus range: down 40 and 15 per cent.
Sales of combine harvesters currently lag 27 per cent behind YTD. Baler sales were steady in the month and are eight per cent behind YTD. Finally, sales of out-front mowers were up 12 per cent for the month as mowing season gathers momentum.
Meanwhile, the Tractor and Machinery Association of Australia (TMA) released its quarterly business sentiment survey in November, with cautious optimism that tractor sales will begin to point north in 2025 – albeit only incrementally – while the market for combines and balers will remain flat.
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