'Tractors aren't just for boys': Women leading the charge at New Holland

“Women continues to break the mould and redefine what it means to be both a farmer and a woman,” said New Holland National Key Account Manager, Taryn Quarmby.

Quarmby, along with other women at New Holland and those working in the ag industry in general, agree that women’s role in the sector has changed significantly over the years, with more women joining the industry than ever and leading the charge as time progresses.

“While agriculture has been a historically male-dominated industry, its pleasing to see how our industry has celebrated and welcomed the increasing role of women over the decades,” Quarmby added.

Quarmby has been New Holland’s National Key Account Manager for more than four years. Bringing her passion for building relationships between companies and suppliers, she has been able to train dealers in procurement practice and how to pitch themselves for corporate and government business.

While working for New Holland, Quarmby has taken maternity leave twice; the second time for a full 12 months.

“Both times I was able to exit and re-enter the workforce smoothly. While I only took 12 weeks the first time, it was entirely up to me how much of my maternity leave I wanted to take,” she said.

“We need to show women there is longevity in a career in agriculture, and there are ample opportunities to work up to senior management. Tractors aren’t just for boys.”

Alana Edmunds heads up Tasmanian New Holland dealership, Gaffney Machinery. She joined the business straight out of high school in a clerical role before working her way up in the business. In 2001, Edmunds was one of three core staff members to buy into the business. She later became General Manager, and then Managing Director when the business made the decision to join the AEH Group in 2020.

When Edmunds joined, she was the only female in a small team of seven. Women now represent a significant number of staff in the business, which has grown to 45, in roles ranging from spare parts through to admin and sales.

“Females bring as much value to this industry as males can,” Edmunds said.

“My biggest achievement is being able to grow the Gaffney name over the years. I’m also proud to have customers who we’ve supported through good and challenging times.”

Renee Williams is the Director of Service Support at New Holland dealership, Vater Machinery, who grew up on the family farm. She quickly became involved in the family business, working at the Vater Machinery dealership on and off during school.

Over the years, she gained more experience and responsibility, from initially working on the workshop floor to moving into a Service Manager role. She now operates in the role of Group Service Manager, looking after service operations across Vater Machinery’s three branches in Kadina, Nuriootpa and Saddleworth.

Williams says her biggest achievement is coming up through the ranks and helping to establish successful service departments at each of the dealerships.

“It’s great to see women out there who are confident in what they’re doing and know what they’re talking about,” Williams said. “They’re realising they can help out and really drive projects.”

Owner of RAC Farming and New Holland customer, Rachel Chirgwin, is an agricultural business success story.

Chirgwin completed her Bachelor of Agriculture and Advanced Diploma in Rural Business Management before starting out in the industry, and is now the proud owner of three business entities under RAC Farming, specialising in stud and grain trading.

“I just think it’s an exciting time to be in agriculture, whether you’re a male or a female – there’s so many opportunities,” Chirgwin said.

“My advice would be to give things a red-hot crack; even if you fail you gain valuable experience which puts you in a better place for next time.”