Waringa takes on Grégoire Besson
French cultivation and tillage brand finds new home in AustraliaWaringa Distribution and Grégoire Besson has signed an agreement for Waringa to be the exclusive distributor of the French company’s range of cultivation equipment in Australia.
Founded in Montigné, France in 1801 and part of the GB Group, Grégoire Besson manufactures high-quality cultivation and soil preparation machinery designed to improve soil productivity efficiently and sustainably. The range includes ploughing, stubble cultivation, soil restructuring, and seed bed preparation equipment with a variety of configurable options suitable for all farm sizes and terrains.
“We are extremely excited to grow the Waringa brand with Grégoire Besson,” said Waringa Distribution General Manager, Sam Abbott.
“Our customers expect the best, and the Grégoire Besson Brand is well-known and regarded by farmers globally for its strength, versatility, and high level of performance.
“There has been strong demand from our dealers and customers for premium cultivation equipment, and following extensive market research, we are confident that Grégoire Besson will not only meet but exceed our customers’ requirements and expectations.
“Grégoire Besson complements our existing Brands and enables Waringa to offer a comprehensive range of high-quality equipment for every stage of the growing process.”
Grégoire Besson President, Patrick Besson, said the company is looking forward to Waringa distributing their products in Australia.
“Over the years, in all continents the expansion of Grégoire-Besson has always happened in the same way; listening to the agronomic needs of farmers, adapting the soil engaged machines to local conditions, and ensuring a high-quality service through a professional network of importers and dealers.”
In addition to Grégoire Besson, Waringa also distributes a diverse range of global brands including Agri-Spread, Elmer’s Manufacturing, Highline Manufacturing, Equalizer and Geringhoff. The company has a dealer network of over 60 dealers nationally to assist customers with purchasing and product support.
The Grégoire Besson range will be available via Waringa at the end of this year in preparation for the 2023 season.
For more information visit Waringa’s Distribution’s website.
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