Brown and Hurley takes over northern Qld Case IH dealerships

Brown and Hurley has announced the purchase of Case IH machinery dealerships in Ayr, Mackay, Proserpine, Cairns, Innisfail and Tolga in northern Queensland, promising customers in the area a wider range of products and brands.

Despite the ownership change, Brown and Hurley said it will be very much ‘business as usual’ for the dealerships.

Alongside the Case IH line-up of farm machinery, the Brown and Hurley dealerships at Ayr, Cairns, Innisfail and Tolga will also start stocking some specialty tractors from New Holland and New Holland Construction, Case IH’s stablemates under the CNH Industrial brand.

Brown and Hurley CEO, Paul Hurley, said it was a gratifying continuation of the company’s expansion into the agricultural machinery sector, after its purchase of a Case IH dealership in Roma in 2019.

“Our business started with ag dealers and machinery in the 1940s before moving into the truck section of the market, so we’re enjoying being back in the ag machinery sector and this further expansion into Queensland represents an exciting new chapter,” he said.

“Customers of these six northern Queensland dealerships can be assured their machinery and servicing requirements will continue to be top priority, and we look forward to working with them to identify new opportunities for their businesses.”

Brandon Stannett, CNH Industrial Managing Director, Australia/New Zealand, congratulated Brown and Hurley on the deal and welcomed the addition of the company’s skills and expertise to the CNH Industrial dealer network.

“Brown and Hurley have been a leader in their field for many years, so we know our customers are the big winners here, benefitting from the knowledge and vast experience of the Brown and Hurley team, as well as the changes to the product line-up, which present fresh options for farming businesses in these Queensland locations,” he said.

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“Case IH customers in these areas have always enjoyed exceptional support and aftersales service from their local dealership, and that will continue to be the case, with Brown and Hurley renowned for its focus on the customer and their business priorities.” 

Bruce Healy, General Manager for New Holland Agriculture, Australia/New Zealand, said the addition of New Holland machinery to a number of these new Brown and Hurley dealerships was a great move for local farmers, who would now have access to a wider range of machinery.

“These changes to the product line-up are also a recognition of the agricultural diversity of this wider region,” he said.

“Now, as the approved local reseller of New Holland specialty tractors, there’s greater choice for local farming operations, and the option for parts and service for existing New Holland customers.”