Kimberley expands with Case IH, New Holland dealership

Kimberley Agricultural Supplies has expanded its operations in Western Australia, adding Case IH and New Holland machinery ranges and relocating to a larger premises in Broome as part of a major business growth phase.

Founded by Guy and Emily Rogers six years ago, the business has previously operated as a servicing agent through a CNH dealer in the state’s south-west. The move to secure a direct franchise marks a significant shift for the company and broadens its offering to customers across the Kimberley region.

“For a number of years we’ve been a servicing agent through a CNH dealer in the south-west, but we were then keen to have our own direct access to the brands to expand our business offering so our customers could benefit from the option of purchasing their Case IH and New Holland machinery through us,” Guy Rogers said.

The expansion prompted a move to a larger Broome site featuring an expanded retail space, workshop and servicing facilities to support the machinery range.

Kimberley Agricultural Supplies is currently the only agricultural machinery dealer in Broome, servicing a vast region stretching hundreds of kilometres in every direction.

“It’s a big area we cover, but it’s something we’ve been doing for the past six years and it’s very satisfying to be able to provide a service to producers where and when they need it,” Guy said.

“In terms of this new machinery offering, because no-one’s actually been selling tractors and ag equipment here before, we’ll be carefully considering the market, to ensure we get the mix right.”

The dealership supports a customer base spanning large pastoral operations with irrigated agricultural projects through to horticultural businesses.

“Many people don’t actually realise how much agriculture is in this area. It’s a vast area but there’s a number of pockets of really intensive agriculture that goes on,” Guy said.

CNH said the new dealership strengthens its footprint in regional Western Australia.

“We’re really pleased to welcome the Kimberley Agricultural Supplies team to our network, and look forward to working with them to service their diverse customer base,” said Aaron Bett, CNH Business Director – Agriculture Australia and New Zealand.

The business currently employs five staff and is looking to recruit additional team members as it enters what Rogers described as “a new chapter”.