Case IH gives back

Case IH has recently launched its Farmall Local Community Program, working with its dealer network to lend a helping hand to local charities and clubs in regional Australian towns.

For every Farmall tractor model sold until October 31, Case IH will contribute $200 to the dealer’s nominated cause – a charity, sporting club, community project or even assistance to local fundraising.

The Case IH Farmall tractor was first built in 1923 and has since carved a reputation for itself within the global farming community for being a reliable, versatile compact utility tractor.

After a lengthy production hiatus, the Farmall made a comeback in Australia in 2013 and has slowly found its way back on to Australian farms.

"We have a saying, that 'the heart of farming beats red', which serves as an important reminder that it's the farmers who are at the core of everything we do," says Case IH Australia and New Zealand Communications Manager, Marian Wright.

"We want to improve lives on the land and in local towns, and as part of our commitment to dealers and their communities are pleased to be working closely with dealers to provide support to local charities and clubs."

Case IH hopes to, through the program and its rural dealer network, identify not-for-profit groups in each community that could use a helping hand.

"We recognise the incredible, selfless work that is done by volunteers to help others in the community, and we know that our dealers and their staff are very enthusiastic about being able to make a real difference to the lives of those who need it most – in some cases that's customers, neighbours or friends."