New leader at helm of Case IH

From April 4, 2023, Case IH Australia and New Zealand will be led by new General Manager, Aaron Bett, who currently holds the post of Managing Director for CNH Industrial Capital Australia/New Zealand.

Bett is taking over from Pete McCann, who held the brand leader role for five years.

Bett joined CNH Industrial, Case IH’s parent company, six-and-a-half years ago and led CNH Industrial Capital ANZ for more than three years. Bett was responsible for launching the business into New Zealand in 2021.

Prior to that, he worked in agribusiness banking for more than 10 years and grew up on a farm in Temora, NSW.

CNH Industrial Managing Director for Australia/New Zealand, Brandon Stannett, said Bett’s agriculture and agribusiness background provides him with the knowledge and expertise to lead Case IH into an exciting future.

“Aaron understands the industry and has a real passion for agriculture and the machinery and technology that powers it,” he said.

“He also understands the needs and expectations of our customers, and has established close working relationships with the Case IH dealer network.

“It’s an exciting time for agriculture in this region, with a lot of opportunities, as well as the ongoing challenges around the likes of weather, trade relationships and supply chains. Aaron has the skills and experience to navigate a successful course for the brand into the future, and I know he’ll bring a lot to his new role.”

Bett said he looks forward to a new challenge and working with the Case IH team on key priorities, new ideas and long-term strategies for the ongoing growth and evolution of the brand.

“I am passionate about the industry and where it’s going, and the Case IH brand, which we’ve used on my family property for more than 40 years,” he said.

“I know how important machinery is to farmers and how much they rely on it for their livelihoods. Uptime, reliability, servicing and parts availability are critical to ensuring machines are operational when they’re needed most and that will remain the priority for myself and my team,” he said.

“I also look forward to bringing some new ideas to the table and working with our dealers, and our customers, on further strengthening the key pillars of the brand and ensuring Case IH continues to deliver the innovation, consultation, efficiency and productivity for which it’s renowned.”