Red Excellence Tour "a great success"
Over 600 people braved the elements to see and test a comprehensive range of Case IH rigsCase IH has deemed its recent Red Excellence Tour, where 17 machines from its current line-up travelled to rural Victoria and Queensland for a string of demonstrations, "a great success".
The event was held over three weeks In July this year, and according to Case IH attracted the attendance of over 600 customers despite sub-par weather.
Among the types of equipment and models on display at the demonstration include the Farmall, Puma and Maxxum range of tractors; 'Machine of the Year 2014' winner Steiger Quadtrac and the '2015 Tractor of the Year' Magnum Rowtrac.
A range of hay, tillage and harvesting gear was also on show, including the Axial-Flow combine harvester and the new Ecolo-Tiger 875 disk ripper, due for release in Australia later this year.
A team of experts from Case IH Australia, North America and New Zealand were present to speak to customers about the machines that were in action.
Case IH Marketing Manager for Australia and New Zealand Pete McCann says the Red Excellence Tour was "a great success", with customers leaving excited and informed about the current and up-and-coming products.
"This is the second year we’ve undertaken a travelling roadshow of Case IH products, and while it’s a bit of a logistical challenge, it’s a great opportunity to talk to our customers about their needs for the future," he says.
"Our Advanced Farming Systems team, for example, were on hand to talk customers through the range of automated guidance, section and rate control tools, software and display options available across the Case IH suite of tractors, harvesting and spraying equipment."
"It’s interesting to hear about what’s important to our customers in their businesses, so we can work together to give them the products they need.
"And nothing beats being able to touch and test the new machines and see the technology firsthand."
Case IH adds customers who were unable to attend the Red Excellence Tour can see the machines at dealerships and at upcoming field days around the country this year.
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